Our library collection contains two well-produced brochure which appear to be selling a car, but were more likely an early example of a designer conducting market research.
Early automotive brochures were influenced by a lot of different factors, including nature it seems.
Harry John Lawson was a British entrepreneur who sought to create an early monopoly on petrol-driven cars through the acquisition of multiple patents. His end goal never included vehicle production, rather he aimed to exploit the patents he purchased by charging royalties to manufacturers that produced vehicles from the patents he owned.
In the early days of the automobile, a team of entrepreneurs sought to create a car without valves and gears. They would name their new enterprise The Gearless Automobile Company.
Dr. Simeone tells the story.
Sales brochures have become an important part of the history of the automobile. Among our collection of great sales brochures, we have found one which we find very puzzling.
Early in the nineteen twenties, French aviator and inventor Gabriel Voisin sought to leverage the popularity of the French Impressionism movement to sell motor cars.
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